iBeacon identifies Apple’s Bluetooth-based beacon technology that allows Utah SEO Ninja to send out and/or receive minimal volume of data within short distances. The common beacon message or data includes an UUID (universally unique identifier), an important plus a minor value only.
While the concept of ‘beacon’ is applicable to all of hardware compatible with the Bluetooth Low Energy within the Bluetooth 4. specification with iOS being the 1st platform introducing this technology on the market, the basic idea of BLE was originally devised by Nokia. The name ‘iBeacon’ has been trademarked by Apple because of its standard beacon protocol.
The iBeacon is surely an innovative low-cost technology that pulls Location Based Services in iOS to help apps determine their position on the micro-local scale, and after that send hyper-contextual content to users based on the location. iBeacons, however, usually do not use latitude and longitude to define locations, instead rely upon Bluetooth Low Energy (BLE) signal, for the iOS devices to detect them.
To sum it up, the iBeacon technology involves two parts – broadcaster or sender (beacon device) plus a receiver (smartphone and app).
Because the Bluetooth Low Energy or BLE technology consumes low energy, it can be ideal for simple applications involving minimal periodic transfers of data. An iBeacon periodically broadcasts a minimal-Energy Bluetooth (L.E.B.) signal which could be captured by any iOS devices nearby.
In accordance with the data received the iOS device will be now responsible to correctly interpret the content and perform action accordingly. Right now the iBeacon technology will work over a compatible iOS device containing iOS 7 or later along with Bluetooth facility switched on.
In simple words, the Bluetooth Low Energy Communication could be explained as small pieces of data, advertised or broadcasted at frequent intervals through the beacon via radio waves. The iBeacon app development are performed is such a way that these sets of data is going to be received by devices like iPhone, iPad or iPod, where they can be used as various smartphone applications, causing such things as push messages, prompts yet others.
The regular technology for iBeacon demands a set 100 ms interval. Frequent broadcasting for faster discovery by devices is feasible however it shall affect the battery lifespan of the iBeacons.
The iBeacon technology is capable of performing more than simply sending meaningful data. The scope and limitation from the technology will likely rely on the level of the hardware this has been installed into. While cheaper devices may just emit the fundamental iBeacon protocol, other devices also can offer additional features like sound or light activation, temperature sensing and motion control.
Since iBeacons depend upon a popular technology like Bluetooth which is readily accessible on nearly every device without requiring a substantial amount of power, they could be tactfully applied in multiple areas.
Owning an iBeacon network helps brands, retailers, apps or platforms discover where a customer is within close proximity. This creates an environment for them to send clients hyper-local and meaningful messages/advertisements that will again be instrumental in driving sales.
Whenever a customer with the iBeacon compatible device arrives at a store, the apps on his device will alert him as soon as it catches the signal of the iBeacons installed inside the store. It shall send a relevant data to the server, upon which app actions, push notifications, etc occur. The simple messages might be special discounts and limited offers as well as reminders and therefore can enhance your shopping experiences. Going by this, it can be asserted that iBeacons have certainly introduced a new method for brand communications.
Recent reports reveal that iBeacons will also be being thought to be helpful mediums which can be applied to educational context. For example, simple games involving students to learn and unveil things and in many cases scientific experiments may be supported via iBeacons. These are being seen a useful tool that may drive young minds towards different subjects like technology, logic, geography, etc.